
Babes, the tea is piping hot and we’re finally spilling it. UK & Ireland, we’re arriving on September 1. 💋 Cover image illustrations by @e…

We’ve added 4 new members to the No Further Questions family. And yes, we like them a lot. Adulting — rosy pink mauve Casual — cool beige D…

Have your lips gone missing? pHLip Liner® brings them back. Buildable definition. Color that’s activated by your pH. Goes with everything,…

Step into your Bronze Age. Eyes up Creamy Kajal Longwear Liner in Everyday Matte Bronze. Shop first exclusively on the @sephora app Thur…

Introducing Fast & Loose: an unfiltered tête-à-tête In Episode 1, our very own Sarah Creal sits down with celebrity esthetician & founder @…

Introducing Grey Area, our newest Eyes Up Creamy Kajal Longwear Liner shade. A matte neutral that’s cool, casual, and perfect for a summer …

The best people we know tend to be fast, loose or a perfect combination of the two. Introducing Fast & Loose: an unfiltered tête-à-tête wit…

It’s @ericataylor2347’s party and she’ll __ if she wants to.

Sarah’s Eyes Up Build Tutorial. “This Intense Eye look has the perfect summer smoky vibe. I used three shades of Eyes Up Creamy Kajal Longw…

A cool, smoky gold that was made to go out. EYES UP Creamy Kajal Longwear Liner in Cairo launches today, exclusively at SarahCrealBeauty.c…

@salihughes and Sarah talk beauty, life and giving fewer f*cks after 40. If you’re in the UK & Ireland, we’re now exclusively at @spacenk.

From rush hour to golden hour, @sarah.creal’s lineup does the most while letting you do the least. Featuring the new Eyes Up shade in Everyd…

It’s the ultimate “both/and”: Eyes Up Creamy Kajal Longwear Liner can be an eyeliner AND an eye shadow. Wear it as a liner, or blend it ou…

Meet Firm Offer. What it’s not: a lighter. What it is: Your proxy for 8 hours of sleep. Fueled by peptides, hyaluronic acid, and caffeine…

PSA for babes on the fly: Finally a lip gloss that won’t make your hair stick to your lips. I’ve always considered myself as a lip gloss f…

If you’re tired of looking tired, Sarah’s got just the trick for you. Sarah wears FACE FLEX Concealer & Complexion Enhancer in 3.0 and FACE…

For a Tuesday amount of drama, I made Grey Area; the latest shade in our Eyes Up Creamy Kajal Longwear Liner. It’s the key to a low-key summ…

Just Like Paradise is a 12-hour sculpting cream bronzer that glides seamlessly on for all-day, shimmer-free glow. Mistake-proof and buildabl…

Sarah’s Complexion Perfection Tutorial. “This duo that gives you complexion perfection in just 2 steps. Brilliant Repair Shield SPF 50 and …

Where are those lips that I loved in my ‘20s? Your lip line starts to fade and become uneven in your ‘40s, and that's why I created pHLip …

She’s Coming in Hot in the shade Heartbreaker, and yes, she’s leaving you flushed — soft-focus finish, all-day wear, and just enough color t…

“Aging gracefully personally pisses me off.” - Sarah

It isn’t a look without EYES UP. @dileinybaron wears our new smoky gold shade, Cairo all over the lid, Rich Cocoa on the lash line, and BACK…

Natalia wears a trio of shades to create the Intense Eye, a three shade build, starring New Everyday Matte Bronze, Rose Bronze, and Jet Blac…
See full brand analytics
Sign up for free to see all social channels, engagement metrics, growth history, and score breakdown.