Ourside

“Clean” perfume can be deceiving! 👩🏽‍🏫✨ Our founder, @keta.bw, shares the reality behind that “clean” label and discusses what informat…

Hello New Yorkers! 🚕 What better way to begin Black History Month than by sharing that Ourside is now officially available at @stelenewyork…

I’ve always loved scent as a way to escape, reconnect, and come back to myself. But growing up as the daughter of a Jamaican immigrant in a…

Have you ever experienced a headache while wearing perfume? 🥴 Let’s learn about why that happens with our founder, @keta.bw, as she shares…

The word of the day is “anosmic” 👩🏽‍🏫✨ On today’s episode of Fragrance Decoded, our founder @keta.bw chats about nose blindness (the rea…

14k of you?! thank you for being here, supporting us, and growing with us. This is the journey not the destination 🤍

Recording this with baby Otto 🐻 as we speak! Being a founder and a new mom is full of lessons. Some days I crush my to do list, some days…

Fact or myth: “Alcohol makes perfume immortal” Our founder, @keta.bw, shares the truth about the lifespan of your perfume. 👩🏽‍🏫✨ Let us…

Seeing our fragrances move through your world? That’s the magic ✨ @noahxyoung If you’ve been wanting to find your scent, now’s the moment!…

We have been conditioned to believe that traditional luxury fragrances, inspired by the fleeting moments of the elite clique of old-world ma…

Sorry, busy balancing very important expenses right now 🙈

A little reintroduction, because there’s always more to the story! 🤎 We’re a New York-based, Black-owned fragrance house rooted in communi…

“Surreal” doesn’t even begin to describe this experience with @botoxcosmetic 💚 A winning moment for Ourside a couple of years ago turned …

Black women are some of the biggest fragrance buyers in the world, yet we're rarely reflected in the stories behind the scents we wear. I s…

Have you ever regretted buying a perfume and thought “why does this smell completely different?” from trying it in the store? You’re not al…

Driven by the power of scent memory! ✨

there’s something about the woods that just… quiets the mind. 🌲✨ inspired by the Japanese practice of forest bathing (Shinrin-yoku), Woodla…

You’ve put in the hours and you’ve done the work…now it’s time you trust yourself! 💚 Follow along if you’re a dreamer, risk taker, or scen…

Escape to a peaceful night’s sleep with our Woodland Wonder Bedtime Spray. ☁️✨ Indulge in the soothing aroma of palo santo and sandalwood, …

SOTD with @joshhuisk 🤍 Think smokey berries with a hint of woodiness 🫐🪵💭A scent to elevate any look or mood this winter season: Of Our …

Built with intention, experienced together. 🤍✨ Grateful for the moments of care, connection, and community with @majestyspleasure 🥰 #per…

“Ourside is a reminder that fragrance is not so much the signature you wear, as it is the doorway to the world you’ve been carrying” @keta.b…

Of Our Own. Always has been. 🧡 Juicy berries and fig intertwining with warm amber and frankincense. Sniff us @credobeauty and @stelenewyo…

With a grant and a dream, Ourside has grown from the brand’s sole scent Moon Dust to three award-winning scents joined by Nostalgia and Of O…