Ourside

Hello New Yorkers! 🚕 What better way to begin Black History Month than by sharing that Ourside is now officially available at @stelenewyork…

“Clean” perfume can be deceiving! 👩🏽‍🏫✨ Our founder, @keta.bw, shares the reality behind that “clean” label and discusses what informat…

I’ve always loved scent as a way to escape, reconnect, and come back to myself. But growing up as the daughter of a Jamaican immigrant in a…

The word of the day is “anosmic” 👩🏽‍🏫✨ On today’s episode of Fragrance Decoded, our founder @keta.bw chats about nose blindness (the rea…

Have you ever experienced a headache while wearing perfume? 🥴 Let’s learn about why that happens with our founder, @keta.bw, as she shares…

14k of you?! thank you for being here, supporting us, and growing with us. This is the journey not the destination 🤍

Recording this with baby Otto 🐻 as we speak! Being a founder and a new mom is full of lessons. Some days I crush my to do list, some days…

Fact or myth: “Alcohol makes perfume immortal” Our founder, @keta.bw, shares the truth about the lifespan of your perfume. 👩🏽‍🏫✨ Let us…

When we started Ourside, we promised ourselves one thing: we’d never create just to keep up. Every scent begins with a feeling and takes mon…

Cheers to another year of building our corner of the world! 🥂 We cannot wait to share more stories and to celebrate the extraordinary with…

Seeing our fragrances move through your world? That’s the magic ✨ @noahxyoung If you’ve been wanting to find your scent, now’s the moment!…

Sorry, busy balancing very important expenses right now 🙈

“Surreal” doesn’t even begin to describe this experience with @botoxcosmetic 💚 A winning moment for Ourside a couple of years ago turned …

Black women are some of the biggest fragrance buyers in the world, yet we're rarely reflected in the stories behind the scents we wear. I s…

Have you ever regretted buying a perfume and thought “why does this smell completely different?” from trying it in the store? You’re not al…

A little reintroduction, because there’s always more to the story! 🤎 We’re a New York-based, Black-owned fragrance house rooted in communi…

As a daughter of a Jamaican mother and American father, I was the girl who never fit in. Comprised of so many sides that I felt like an outs…

If you ever thought, “this smell kinda reminds me of…” 🤔💭 here is the science behind it all with our founder, @keta.bw, where she breaks …

there’s something about the woods that just… quiets the mind. 🌲✨ inspired by the Japanese practice of forest bathing (Shinrin-yoku), Woodla…

Escape to a peaceful night’s sleep with our Woodland Wonder Bedtime Spray. ☁️✨ Indulge in the soothing aroma of palo santo and sandalwood, …

SOTD with @joshhuisk 🤍 Think smokey berries with a hint of woodiness 🫐🪵💭A scent to elevate any look or mood this winter season: Of Our …

Built with intention, experienced together. 🤍✨ Grateful for the moments of care, connection, and community with @majestyspleasure 🥰 #per…

Of Our Own. Always has been. 🧡 Juicy berries and fig intertwining with warm amber and frankincense. Sniff us @credobeauty and @stelenewyo…

“Ourside is a reminder that fragrance is not so much the signature you wear, as it is the doorway to the world you’ve been carrying” @keta.b…