maude

welcome to the final frontier of wellness @ultabeauty. Our founder @evagoicochea is taking us inside Ulta Beauty, where you can now find ma…

A Single Man, 2009 Directed by Tom Ford, this visually striking drama follows a college professor navigating grief after the loss of his lo…

do not disturb. shine aloe + rise are now available in-room at @fouquets.newyork For the vacation, staycation, and everything in between.

now on air at @Target Beauty Studio.⁠ ⁠ A new frequency of wellness.⁠ ⁠ Tracklist:⁠ 1. shine aloe.⁠ 2. heat.⁠ 3. oil.⁠ 4. burn, unscented.⁠ …

the final frontier of wellness is landing at @UltaBeauty on 9.27.⁠ ⁠ Discover maude’s thoughtfully designed intimate care, bodycare, and wel…

The Watermelon Woman, 1996⁠ ⁠ Written and directed by Cheryl Dunye, this landmark queer dramedy follows Cheryl, a video store clerk who begi…

a new frequency of wellness has arrived at @Target Beauty Studio. Come inside the Beauty Studio with maude founder @evagoicochea to discove…

a night in, curated by @evagoicochea.⁠ ⁠ In 60 seconds, maude founder Eva Goicochea curates her ideal self-care night with maude and a few f…

Two for the Road, 1967 Sex on the beach has inspired many a song, movie, and fruity cocktail. We get it: the beach is sexy, but the reality…

on air. tomorrow. 09.10.26

heating up. the summer sale starts now. Save 25% on our core collection through 5/25. Access priority boarding at link in bio.

final boarding. the summer sale departs soon. Save 25% on our core collection through tonight. Access at link in bio.

one small shift in furniture, one giant leap for intimacy.⁠ ⁠ From separate beds to shared spaces, the way we design our homes has always re…

approaching the final frontier. 9.27.

stand by. 09.10.26

it’s not just the weather that’s heating up. Save up to 30% on maude products during Amazon Prime Day, through 6/26. Access the sale at li…

touch, connect, indulge.⁠ ⁠ “My partner’s skin was soft and silky without feeling excessively oily after the massage. You don’t have to cont…

a taste of the final frontier. Thank you to our community for joining us at @ultabeauty for ice cream, product discovery, and a meet-and-gre…

a little oil goes a long way. @evagoicochea shares a lesser-known way to use maude’s multi-use bath and body oil, especially when winter dr…

As a Latina founder, there is something particularly meaningful about seeing maude on the shelves at @UltaBeauty alongside fellow Latina-fou…

not your average grocery run. Our founder @evagoicochea stopped by @Erewhon to explore the maude assortment. Have you heard the buzz? The v…

set the scene with burn at @Target Beauty Studio. maude founder @evagoicochea shares how she uses Corner Office, Green Room, and Unscented …

Our biggest retail expansion yet. This month, maude is entering more than 600 @Target Beauty Studios and nearly 400 @ultabeauty stores, brin…

Over the coming days, we’ll be sharing news about where maude is going next. Before we do, I want to be clear about what comes with us.⁠ ⁠ m…