She’s back! This is the bralette we get the most emails and dms about. The Everyday Bralette has returned, now in GOTS-certified organic cot…
We tested 100% organic cotton. It wore down faster. We use 95% GOTS certified organic cotton with a little stretch so the fit stays the same…
Yes, we iron underwear. Every single pair we make is checked for quality and perfectly pressed. Organic cotton underwear, made in LA, is bac…
This year showed us just how hard it is to stay small in a world built for big brands. Rising costs and tariffs have made this year especial…
We haven’t done a pop-up in almost 2 years (!!) and it felt right to bring it back for Valentine’s Day. If you’re in LA next Saturday, come…
A little holiday gift for you 🎁 We don’t usually run sales, but we wanted to say thank you. It’s been a wild year for small businesses (to …
✨ They’re back → now in Organic Cotton ✨ Your favorite styles have returned in GOTS certified organic cotton - soft, breathable, and made w…
Tomorrow we’re pausing sales to join the general strike. We know not everyone can participate and that’s okay. If you run a Shopify store an…
UPDATE: Giveaway closed! Congrats to our randomly selected winner @superdumb 🤍 It’s been a minute… but we’re back with something big 🌿 A …
✨ GIVEAWAY CLOSED, congrats @nissa.valdez ✨ We’ve teamed up with 12 incredible small businesses to gift one lucky winner $1,200 in prizes — …
We’re sharing this because silence doesn’t feel like an option. People are being killed and families are living in fear. Detention centers o…
Six years without a price change. We’ve done everything we can to keep it that way — but starting October 1, prices will shift by $3–5 per p…
STOP buying these 4 fabrics 👀 That “cheap” underwear has a terrifying hidden cost.
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