
This wasn’t just an empty. This was an EMPTY. 😭✂️ We met a dearie at our NYC pop-up carrying six empty Demaf Milk Cleanser bottles, every …

“Exfoliating more = better skin?” ❌ Nope. Not even close. Those dead skin cells you keep trying to scrub away? They’re not always the enem…

Demaf and Regina's here, LA! 💛 Dry, stressed skin? Regina’s got you! 💧 Your skin barrier emergency rescue is waiting! 🫧 🚨 AIR & SOS x…

10-step skincare? Stop now! Are you still using 10+ different products every night? More product doesn’t always mean better skin. It can ac…

Your cleansing might be causing acne… here’s why 👀 While showing our dearies how to cleanse, even our team was surprised by how much RESIDU…

Oily, acne-prone skin + oil cleanser? Trust us, sis 👀 One of our dearies stopped by, so of course Regina had to check her cleansing routine…

6 weeks to get her skin wedding-ready💍 One of our Demaf teammates had been dealing with seborrheic dermatitis and rosacea for 5 years. Reg…

🚨 Regina vs. internet skincare hacks: This time, it’s MAJOR 👀 PDRN is EVERYWHERE right now. Every brand seems to have one. So why doesn’t…

1,000+ empty bottles. We’re still not over it. A little while back at our New York pop-up, you brought them back to us — every single one.…

Your skin concerns? Your skin emergency? Demaf is waiting for you! 🆘❤️ 📍8303 Melrose Avenue, West Hollywood, CA 90069

Acne-prone skin cleansing 101 was just the beginning 👀 Now that we’ve got cleansing down, dearie — let’s talk skincare. Our NYC dearie fol…

97 miles. 2 hours. For a First Serum restock 🥹💜 She drove from Pennsylvania to our NYC pop-up — and brought her best friend with her 😭 “…

Our Rice Gel Cleanser was already good — but you told us what could be better. And yes, we read all your reviews 👀 So we gave it an upgra…

One serum. Four bottles. And counting. Four bottles of the same serum? We’re honored 🥹 This dearie’s routine: Here-Oh My First Serum(Ligh…

”I used to have SO much acne...“ 😳 When our teammate said this, everyone pictured someone with severe acne. But when she showed us? It was…

POV: Your skin rejected everything 🚨 That's what happened to one of our Demaf teammates—a bride-to-be diagnosed with both seborrheic derma…

🚨 Regina vs. internet skincare hacks: another round 👀 Ice massage = tighter face? 🧊 Regina says nope 😭 That icy “tight” feeling? It doe…

You wear sunscreen every day… but do you know how to REMOVE it properly? 👀☀️ Putting on sunscreen is only half the routine. How you take i…

Feeling wet & uncomfortable? GOOD. 💧 How many times do you layer your serum? 👀 Our NYC dearies said: once. Regina said: YOU HAVE TO DO MO…

“I cannot NOT use this.”🚨 That’s not us talking. That’s one very serious dearie talking about her empties and explaining exactly why she c…

Dry & less firm? 👀 Try adding THIS to your First Serum ✨ If First Serum alone doesn’t feel like enough, mix in a few drops of My Glow Oil…

AM & PM skincare — do they really need to be different? 👀 Not necessarily, dearie. If your routine works for your skin, it’s totally fine t…

POV: When someone loves your product too much 🤍🤬 We met her last year when she playfully cursed Demaf—and went viral for it. This year, s…

We may have taken the bedazzled trend a little too seriously… ✨😭 This is Regina’s personal pouch. Or at least, it was. We thought it deser…
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