Frida

Get the funk outta here. Our refillable Travel Buddy lets kids bring their hair + body care wherever they stink. Just pop it out of the big …

Loading… the answer to a smell you’ve been pretending not to notice. Guesses in the comments. Tuesday, 8.11.26. 🔽🫧🚿🧴✨

One’s been a dermatologist for 43 years. The other’s been a teenager for about five minutes. Meet Derm & The Dude: Frida founder @cmrh’s fa…

Apparently 3.4 fluid ounces applies to everyone. Except kids. Our hair + body care bottles come with refillable Travel Buddies because we’v…

Flossing has gone way too far. So we invented an Electric Flosser that keeps kids from having a full-on dental breakdown. Our GumBumper™ fe…

This is curlhood. Meet your new mane squeezes for easy + pain-free detangling. 💦 New 2-in-1 Leave-In Conditioner + Detangling Mist applies…

Roll the clip. Cut the drama. Our new 2-in-1 Nail Clipper + Picker makes it easy [and less ouchie]. 💅Spy-hole for kid-safe slipping 💅Buil…

Major upgrades are on the way to your bathroom. No reno required. First, we’re warming things up with our new 2-in-1 Wrap + Warm Newborn Ba…

This isn’t their first rodeo…well, for one of them it is. What happens when Frida founder @cmrh’s father, dermatologist Dr. Rosen, gets beh…

A clean kid? In this economy? That’ll cost you. The 2026 Frida State of Nagging Report just revealed that 50% of U.S. parents have bribed t…

Put Frida & @MarkRober in a room and you’ve got yourself the world’s first-ever human car wash. We hit up @CrunchLabs to build a drive-thru…

Kinda chic to give 24+ million kids the right tools to rule their routine. Consider this our way of having your back beyond the baby aisle. …

Kids? Clueless? As if. They just needed the right care to rule their routine. ✔️Dermatologist-developed formulas made for their age ✔️Ever…

Women in STEM [Spending Time Engineering Moldability]. It took 20+ formulas to make a Whipped Body Wash bouncy enough to play basketball an…

Bloblem solved. Our new Fluoride Toothpaste features a pea-sized pump that dispenses the dentist-recommended amount every 👏 single 👏 time…

Remember the kid who reminded the teacher about the science homework? We hired them…because it takes a special kind of genius to geek out ov…

Fight cavities [not your kids]. Hear from Frida founder & mom of four @cmrh on how we gave brushing a glow up. Our new Electric Toothbrush…

Hear from Frida founder & mom of four @cmrh on how we nailed our latest innovation. Our 2-in-1 Nail Clipper + Picker is one less nail-biter…

Cut costs, not corners. Save BIG on the Frida stuff you’ve been DIYing, duping or delaying getting this Prime Day. Shop up to 40% off Prime…

Nope, the McDonald’s ice cream machine isn’t fixed. This is the fluffy, shapeable foam that fueled the world’s first-ever human car wash. D…

Big on bathtime. Small on storage. Our new 2-in-1 Collapsible Bathtub solves the “where do I put this?” problem other tubs ignore. Availab…

Put Frida & @MarkRober in a room and you’ve got yourself the world’s first-ever human car wash. We hit up @CrunchLabs to build a drive-thru…

“The Tortured Parents Department” has gone triple-platinum in bathrooms across the country. The 2026 Frida State of Nagging Report recently…

Pick your cold + flu fighter. We’ve got a tool for every [snotty] job. 🔌Electric NoseFrida Pro powers through thick mucus caused by flu, c…