BASE-K

✨ GIVEAWAY ✨ In honor of Women’s Equality Day and our #WomenWhoInspire campaign, we’re celebrating the Asian women founders who inspire us …

We want to add YOU to our PR mailer list. You will receive our ritual-inspired K-beauty scalp care 🤍 Think: a facial...for your scalp. F…

A walk through the ritual that changed the way we care for our hair 🫧 Scalp care isn’t a trend—it’s the foundation of healthier-looking ha…

Now available @revolve and @fwrd 💚 Scalp care, redefined. Discover the ritual at revolve.com and fwrd.com.

The reviews are in 🎋 “I absolutely LOVE the way this hair serum feels on my hair. It’s not oily at all and smells AMAZING! I normally shed…

THICKENING DUO GIVEAWAY ✨ We’re choosing two winners to receive our daily wash ritual. 🍵 The Matcha Rinse — A luxe, sulfate-free cleanse…

The scalp reset your routine needs. ✨ Rooted in Korean scalp rituals, The Rice Powder Detox Scalp Scaling Shampoo blends rice powder + glyc…

We’re so excited to learn, grow, and build alongside @sephora and the incredible founders in this year’s Accelerate Cohort! Here’s to what’…

New Year’s Eve ready 🤍 Closing out 2025 and stepping into 2026 with intentional care designed to reset, restore, and renew from root to ti…

Come with us to a luxurious day at the Head Spa with @basekbeauty and @la_yangsiguan 💚 Rooted in the time-honored traditions of Korean hea…

Inspired by generations of rice-based haircare traditions, the Rice Powder Detox brings that philosophy into a modern ritual—gently removing…

“Now I finally get why people are so obsessed with scalp care” @victoriacacosta 🫧 Learn more about the Rice Powder Detox & Scalp Massager …

January Reset—why your scalp needs one, too. After the holidays, the scalp holds onto more than we realize: buildup, stress, imbalance. Jus…

Ritual over routine. Five considered steps. One philosophy: healthy hair begins at the scalp. The Hair Density Ritual brings together Kore…

Your summer scalp reset ☀️ Learn more at basekbeauty.com

There are plenty of ways to enjoy matcha. Our favorite just happens to stay in the shower 🍵 Meet Matcha Rinse—our thickening shampoo inspi…

Postpartum hair changes are real — and we’re here for the regrowth journey🎋 Featuring the Bamboo Tonic for daily, lightweight density supp…

A peek into our weekly reset 🦢 Slow rituals, intentional care, and a little time set aside for ourselves. Shop the full ritual 25% off at…

So light you’ll forget it’s there. So effective you won’t stop reaching for it. Discover The Bamboo Tonic at basekbeauty.com

Scalp reset with @gabriellemharrison ⭐️

Your hair ritual, now 20% off ⭐️ Use SUMMER20 at basekbeauty.com until 7/12.

Slow mornings, intentional rituals🌿 A few quiet minutes with The Bamboo Tonic & Scalp Massager—supporting the scalp today for fuller, dens…

“After my first Korean headspa—a facial for your scalp—I was inspired by how intentionally Koreans nourish the scalp, just like the skin.” –…

[CLOSED] Celebrate AAPI Heritage Month with a Korean ritual giveaway in partnership with Haroutine & BASE-K. You’ll win: • Haroutine: Advan…