BASE-K

✨ GIVEAWAY ✨ In honor of Women’s Equality Day and our #WomenWhoInspire campaign, we’re celebrating the Asian women founders who inspire us …

We want to add YOU to our PR mailer list. You will receive our ritual-inspired K-beauty scalp care 🤍 Think: a facial...for your scalp. F…

A walk through the ritual that changed the way we care for our hair 🫧 Scalp care isn’t a trend—it’s the foundation of healthier-looking ha…

Now available @revolve and @fwrd 💚 Scalp care, redefined. Discover the ritual at revolve.com and fwrd.com.

The reviews are in 🎋 “I absolutely LOVE the way this hair serum feels on my hair. It’s not oily at all and smells AMAZING! I normally shed…

THICKENING DUO GIVEAWAY ✨ We’re choosing two winners to receive our daily wash ritual. 🍵 The Matcha Rinse — A luxe, sulfate-free cleanse…

The scalp reset your routine needs. ✨ Rooted in Korean scalp rituals, The Rice Powder Detox Scalp Scaling Shampoo blends rice powder + glyc…

New Year’s Eve ready 🤍 Closing out 2025 and stepping into 2026 with intentional care designed to reset, restore, and renew from root to ti…

We’re so excited to learn, grow, and build alongside @sephora and the incredible founders in this year’s Accelerate Cohort! Here’s to what’…

Come with us to a luxurious day at the Head Spa with @basekbeauty and @la_yangsiguan 💚 Rooted in the time-honored traditions of Korean hea…

“Now I finally get why people are so obsessed with scalp care” @victoriacacosta 🫧 Learn more about the Rice Powder Detox & Scalp Massager …

January Reset—why your scalp needs one, too. After the holidays, the scalp holds onto more than we realize: buildup, stress, imbalance. Jus…

Ritual over routine. Five considered steps. One philosophy: healthy hair begins at the scalp. The Hair Density Ritual brings together Kore…

Your summer scalp reset ☀️ Learn more at basekbeauty.com

Postpartum hair changes are real — and we’re here for the regrowth journey🎋 Featuring the Bamboo Tonic for daily, lightweight density supp…

Inspired by generations of rice-based haircare traditions, the Rice Powder Detox brings that philosophy into a modern ritual—gently removing…

So light you’ll forget it’s there. So effective you won’t stop reaching for it. Discover The Bamboo Tonic at basekbeauty.com

Scalp reset with @gabriellemharrison ⭐️

There are plenty of ways to enjoy matcha. Our favorite just happens to stay in the shower 🍵 Meet Matcha Rinse—our thickening shampoo inspi…

Your hair ritual, now 20% off ⭐️ Use SUMMER20 at basekbeauty.com until 7/12.

“After my first Korean headspa—a facial for your scalp—I was inspired by how intentionally Koreans nourish the scalp, just like the skin.” –…

Let’s talk Rice Powder Detox 🌿 A new standard for scalp cleansing—designed to clarify without compromise. Finely milled rice powder + gly…

[CLOSED] Celebrate AAPI Heritage Month with a Korean ritual giveaway in partnership with Haroutine & BASE-K. You’ll win: • Haroutine: Advan…

A peek into our weekly reset 🦢 Slow rituals, intentional care, and a little time set aside for ourselves. Shop the full ritual 25% off at…