Heretic Parfum

Introducing the new GHOSTS fragrance collection, featuring musician Chelsea Wolfe.⁠ ⁠ Chelsea’s work transforms longing, darkness, and beaut…

GHOSTS is a collection of five phantom perfumes, familiar but difficult to place. You may feel it more than you smell it. You may catch it a…

Summer for the nocturnal happens at a place called Black Salt Beach, a summerween paradise for those who bask in the moonlight. Here the sur…

A meeting of scent, sound, and spectral worlds. The Ghosts collection explores what it feels like to encounter the unseen. A change in the a…

Enter the world of GHOSTS. A spectral collection of fragrances created in collaboration with Chelsea Wolfe @chelseawolfeofficial⁠ ⁠ Diaphano…

Maybe ghosts aren’t spirits at all, but fragments, memories, emotions, and experiences that stay with us long after they’re gone. Chelsea Wo…

Black Salt Beach is open! For those who like their summers overcast and their sandcastles haunted, a visit to Black Salt beach is exactly wh…

No belief is required. Only an openness to the idea that some sensations arrive without explanation—and linger, even after their source has …

Ethereal. Elegant. Haunting. Spectral Grace lingers between glamour and decay, like the atmosphere of an abandoned Hollywood soundstage. At …

Welcome to Black Salt Beach. For those who prefer their coastlines windswept and their sandcastles slightly haunted.

Today, Chelsea Wolfe @chelseawolfeofficial unveils Death Is Not The End and The Dark. These songs feel like an invitation deeper into the wo…

Both scent and sound are invisible forces, capable of transforming our emotional state in an instant. Neither can be held, yet both can tran…

A meeting of scent, sound, and spectral worlds. A new fragrance collaboration is materializing tomorrow. Guess what it is.

A spectral summer collection materializes 6/16. For those who haunt summer rather than consume it.

If Chelsea Wolfe’s @chelseawolfeofficial music could be distilled into a fragrance, we think it would evoke smoky woods, damp earth, ritual …

A scent for the shadowy side of summer. Nosferatu is a slow, perfumed sigh from behind velvet curtains. It opens with a cold breath of icy l…

A scent that is also an apparition, straddling a line between this world and the next. Nosferatu is a cold, pale and pellucid fragrance of d…

⁠ The fragrance wheel, according to Edward Gorey, is a guide to finding the scent that suits your inner weather, your own particular melanch…

Doppelgänger is an olfactory replication of the self. Skin-like musks and sheer wood notes create an intimate scent that's worn close, breat…

Doppelgänger: A shadow-self moving just beyond the edge of perception. Something familiar, yet strangely elusive. Intimate, yet impossible t…

Inspired by fairy tale books of the 19th century, the Rhubarb Thief Discovery Set is a collectible storybook that tells the tale of perfumer…

Beekeeper is an ode to the original alchemists; creatures who turn sunlight, blossom, and air into something eternal. Across cultures, bees …

Inspired by the landscapes of Caspar David Friedrich, this image campaign explores the space where beauty, solitude, and mystery converge. F…

Sam Wolfe Connelly's 4 original drawings for Rhubarb Thief are now available for purchase for those interested in owning an original art pie…