Prime Skin

[You’ve kept your boss waiting in the office…] Skin prefers 45–60% humidity. The average office sits below 30%. The math isn’t great. That …

Step into the Prime Skin office. A first look behind the lens of our Drink Up campaign film...

Some days the brief is just: look hydrated, look ready, look like you’re ready to take on the day. Here’s how we got there.

Good skincare doesn’t need to be complicated. For @catherinematina, it’s about keeping things simple, choosing products that work harder a…

[PRIME TIP: KEEP IN THE FRIDGE] Straight from the fridge, straight onto the skin. Oil-free hydration that sinks in, rather than sitting on …

Recycled air pulls moisture from the skin continuously. Add 8+ hours of blue light and your third coffee that day — you have a skin barrier …

[“HAVE YOU HEARD? ITS A 3-in-1!”] Transepidermal water loss (TEWL) is the passive, natural process where water evaporates from the skin’s d…

[The only thing dry around here is our martinis.] ‘Drink Up’ addresses the effects of environmental stressors that minimise moisture loss o…

The average person loses approximately 300-400mL of water through their skin daily. Enter Drink Up: a clinical-grade 3-in-1 formula design…

4pm skin fatigue? By late afternoon, low-grade stress, air conditioning, and cumulative moisture loss leaves skin visibly fatigued. Enter Dr…

[SKINCARE, WHEREVER] No matter the time or place, we make space for the routine. Simple, considered and always consistent.

[ENTER BACKSTAGE] inter duo lived between two worlds — the discipline of the ‘90s and a glassier, futuristic edge. before each model walked…

[YOUR 9AM SKIN RESET] No time for a full routine? Glass Mist was made for the in-between moments. A 2-in-1 facial mist and skin soother po…

Keeping skin in its prime, on and off the clock. Consider these the corporate essentials.

A considered routine starts with the essentials. For @amberauffray, it’s about choosing purposeful products, keeping the steps minimal and…

Two formulas. More from your routine. DRINK UP replenishes moisture + supports your skin barrier. GLASS MIST adds a fresh hint of hydrat…

To celebrate the launch of our Drink Up campaign, we’re giving you the chance to win the ultimate Corporate Girl Starter Pack. Consider this…

[That’s a wrap on after-work drinks.] The Prime Skin team clocked off on Friday and the friends of the brand joined us. Everyone showed up …

DRINK UP 3-in-1 Whipped Cream Moisturiser + Barrier Mask + Primer A high-performance cloud cream engineered to hydrate, repair, and prep. M…

[RUNWAY READY SKIN STARTS HERE] On Friday, Prime Skin was the official skincare partner for the final Australian Fashion Week runway show i…

Most moisturisers do one thing well. Drink Up does three and the formula is the same whether it’s 7am or 11pm. + Sodium Hyaluronate + Ceram…

DRINK UP has landed. Drink Up replaces three products. The hardest-working cloud cream in your cabinet. [Get yours now — Link in bio]

[WHEN TO APPLY? ALWAYS.] Damp skin, right after cleansing. That’s when Drink Up works hardest, sealing moisture in before it escapes. AM:…

Step into the Prime office. The making of our Drink Up Campaign. Our founder Jana calls this the ‘most innovative formula yet’ — Three func…