Colorful Standard

We are proud to share that Colorful Standard is a Certified B Corporation™. That means we’ve been independently verified to meet high stan…

A warm welcome to our newest Flagship Store location: Brussels! 👋🇧🇪⁠ ⁠ Discover all our locations through the link in our bio 🌍

We celebrate every color, all year round 🌈🗓️

Can you believe it’s already been a year since we opened our LA store? Time flies! 🥳 Where should we open next? Drop your dream city below!…

Made In Portugal.

Made In Portugal.

Tough choice? Good thing you don’t have to pick just one color...

A hat for every day of this blizzard 🥶

New year, new cardigans?! Say hello to our latest drop for men and women❤️

We're staying cozy today 🧸

Our Copenhagen Flagship Store has a new look! Did you get a chance to check it out already?⁠ ⁠ 📍Kronprinsensgade 6 1114 Copenhagen, Denmark…

Cherry Blossom 🌸 at our LA Flagship Store⁠ ⁠ 📍1121 Abbot Kinney Blvd, Venice

On today's agenda: take yourself to a Colorful Standard store and try on some colorful essentials 🌈

Happy Valentine's day ❤️ How will you be celebrating love today?

Here's how to survive this week's cold weather: 🧶🧣

Remember...it's just Friday Black Friday is designed to fuel overconsumption and create more pressure to buy things we don’t really need. T…

New Faded Colors.⁠ Washed to feel worn in. From day one.⁠ Available Now.⁠

A day in Maria’s studio 🎨 Creating calls for comfort. Maria wearing our Organic Oversized Crew, soft, relaxed and easy to move in. Photo: …

Last call for colors! Order your Holiday Gifts today! Check the link in bio for the order deadlines ❗️

A bunch of beanies 🧶⁠

Your friendly reminder that you can buy yourself flowers 💐 (and maybe grab that cute soft lavender set too💜)

Hey Hamburg! 👋 We've officially moved to our new spot, come say hi! You'll find us right around the corner from our previous location:⁠ 📍G…

Hey Hamburg! 👋 We've officially moved to our new spot, come say hi! You'll find us right around the corner from our previous location:⁠ 📍G…

Eco-friendly dyes only. Because doing better isn’t optional 💙🌿