Weight It Out

🔥 IT’S HAPPENING. 🔥 Production has officially STARTED on the 250LB plates 🏗️💪 To everyone who placed an order while we finalized the l…

💪💪 This is not AI...this is definitely real...trust me, I've moved it around enough and its not light 💪😂 #notai #real #heavy

To address picking it up off the ground...we incorporated ergonomics in our design 💪💪😉 #weightitout #heavy #innovation

🔥READ BELOW....CHALLENGE FOR A FREE SET OF 45S!🔥 A little montage of legends stepping up to lift the world’s heaviest plate — a whopping …

So far only 2 people have been able to pick the new 250LB plate up at the 3" grip point...WITH 1 HAND! He made this look too easy! 💪😎 Now…

**“Another collaboration coming to life with @patristic_iron_bridge 💪💪 A simple slip-on cover for our dumbbell handles… That now also spin…

Alright…we didn’t see this one coming 👀 Welcome to @versahook At first we’re like…@crossfit thing? Not sure we need it…’ 🤔 But after mes…

#Orthobarbell....looking good at @homegymcon One of our new products...you coming to test it?💪💪 #weightitout #homeGymcon #homegym #new

2 years later…and the Orthobarbell is finally escaping the group chat 😅🇺🇸 This project has taken a lot of engineering, testing, rethinki…

Well this was…unintentional 😅 Turns out there’s a 3rd grip tool on our new 100s…that WE didn’t even realize was there 🤦‍♂️😂 This guy fi…

🚨 BIG NEWS 🚨 Over 5 years in the making. Over 1 year of redesigning to balance cost + performance. And now…it’s almost here. 👀 In 10 we…

🚨 ORTHOBARBELL IS ALMOST HERE! 🚨 Nearly 2 years of engineering, testing, changing, breaking things, fixing things…and probably driving a …

When we say our coating is the most durable out there… we mean it 💪 These plates are hand painted 1 by 1 with our proprietary paint, and …

🎬 “A Legend Was Forged…” We told you something cool was coming. What we didn’t tell you… was that we were creating a masterpiece. After m…

🎨🔥 PAINT MARKERS ARE BACK! 🔥🎨 Red. White. Blue. 🇺🇸🇺🇸🇺🇸 You already know our plates aren’t “normal”… so why treat them like it? …

Old Kabuki plates, new attitude! 💥 We’ve been painting, polishing, and shipping all week — clear & orange are stealing the show. Grab yours…

🚨 KABUKI PLATES FLASH SALE 🚨 🎉 Happy New Year! 🎉 This is it. We only have a VERY limited quantity of Kabuki Plates left — and once they…

“So we were talking with @havakdesigns the other day and fixed-weight barbells came up. Not many companies make them in the USA… especially …

New year, new partnership 💥💪 We’re pumped to officially team up with @grenade_grips These guys have been putting in real work for almost …

Well…it looks like the Lock & Load plate is slowly riding off into the sunset 🥲🔫 One of our most viral products ever. One of our most mis…

Alright…we might be losing it over here 🤯😂 We started with the Orthobarbell… …and somehow ended up taking it apart and going: “Wait…this…

Powerbells are officially IN STOCK and ready to go!🔥 More functionality than the MadSpotters — and when you combine them with our solid st…

We did it the hard way first… Because sometimes that’s the only way you actually learn. 🤷‍♂️ Then you figure out a better way. Then a fa…

This thing looks innocent… like it apologizes when it bumps into you 😅 Then you pick it up… and suddenly your hands are filing a complain…