Fresh off Epic Camp #2 of the year—and yep, we took it to our fave place on the planet: KONA 🌺🔥 Home base? The jaw-dropping @maunalaniaub…
Grab your bestie and be pretty fast in our Boho Collection. For your next ride, run, swim triathlon or gym workout. Pastel ikat graphics …
POV: BettyStyle™ = Flow State Jen wears the Hypnotic Sports Bra + matching Hypnotic 4 Inch Run Short with pockets. Topped off with our Elit…
Style Forecast = sunny + bright. Betty took her iconic 2018 Chevron design and broke the rules of the classic stripe. Uneven widths combin…
The equation is simple. Wear something that speaks to you. That transforms you. Unmistakably Betty. Train Hard. Style Harder. #badassisbe…
noun. uni· corn ˈyü-nə-ˌkȯrn plural unicorns. noun. uni· corn ˈyü-nə-ˌkȯrn plural unicorns. 1. Something unusual, rare, or unique. 2. B…
2025 : A YEAR SHAPED BY COMMUNITY, CREATIVITY AND A SHARED PASSION FOR PUSHING PERSONAL BOUNDARIES. As we kiss 2025 goodbye we couldn’t hav…
That It-Girl capsule wardrobe you've always wanted. Style made easy. Premium sportswear crafted in NYC. Modern. Versatile. Elevated. From …
Not just a pretty face. Design may be what sets us apart, but Betty's newest racesuits are packed with pockets, aero Italian UPF fabrics and…
WORLD CHAMPS COLLECTION A timeless, sporty statement whether you’re chasing podiums or sharing the journey with your bestie. #bettydesigns…
Enhanced sound. Ergonomic design. 100% sweatproof. Meet the Betty x H2O Audio collaboration. Bringing you your music to nail the workout, …
Call me old school, but I still believe the goal of a brand is simple: make people feel something. I don’t follow marketing trends—I focus …
Your flow state. Unlocked. Bring on those PRs in Hypnotic. A limited drop of swim, cycle, triathlon, run performance apparel with zero res…
Kona is the ultimate proving ground—and this year, it’s all about the women. Whether you’re lining up for your first Big Island battle, chas…
ONE WEEK TO GO. We can't wait to see all of you in Kona to celebrate all women. We'll be bringing another iconic design, the laughs + passio…
It’s that time of year. 2026 is knocking, and “busy” doesn’t even begin to cover it. We’re deep in winter prep mode for our January site + …
The Original Betty Since 2010. Stay tuned for trips down memory lane, new launches, and spilling the tea about what the next edition of The …
THE BADASS PROJECT 2026 It all started back in 2014. Four years after launching Betty Designs, it was time to build more than just a team—i…
Always a good reminder. Dreams give us life. Train Hard. Style Harder. #bettydesigns #womenscyclingkit #womenscycling #womenstriathlon
Wishing all the Bettys THE BEST for tomorrow. Don't forget to smile + take in this amazing experience. We'll be cheering for you. #BadassIs…
2026 SOFT LAUNCH - Updated designs - More pockets - Sick collaborations - Betty’s signature hue (pink) - Cult faves - OG collections - Cute…
Sporty. Unapologetic. Kona-ready. The Betty Island Club. October 7. Noon HST. Online + in Kona. #BadassIsBeautiful #EnduranceCouture #Bet…
Betty is NOT officially taking applications for the 2027 Betty Squad Racing Team. But if you are convinced this is the place for you + you…
Happy Global Running Day! Fun Fact: Kristin (Cotsidas) started running in the early 90s and by luck was spotted running on The Strand and …
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