The Coquito Matcha by @themarias is here. Inspired by María’s Puerto Rican heritage and made with Kiwami Super Ceremonial matcha, almond mi…
Our cozy-season favorite is back – and this year, it’s been taken up a notch. The Autumn Spice Latte you know and love still features real …

After so many of you asked for this refreshing combo, we knew we had to bring it to the menu. Our August Special has arrived: Coconut Water …

Tribeca, we’re finally here. Tomorrow at 8am, we’re opening the doors to our newest Matchaful at 350 Greenwich St. We’ve been working on th…
Starting today, we’re celebrating the 1,000th Connections puzzle from @nytgames with a complimentary limited-edition drink: Purple First. Na…
The Coquito Matcha by @themarias — our take on a Puerto Rican classic, inspired by María’s roots. Crafted with our Kiwami Super Ceremonial m…
Something tart is coming. New drink collaboration arriving January 14.

Over the past couple of years, we’ve spent a lot of time imagining what this space could become. Tomorrow, we’re excited to finally welcome…
In the middle of Cazzie David’s breakup that happened to be taking place at Matchaful, her sister Romy saw her location and asked if she wou…
Some collaborations just make sense. Introducing Tart Cherry Matcha by Ritual, now available at all Matchaful cafés. Ritual has always bee…
There’s just something special about that mango and matcha combo. Taste our new summer drink lineup. Mango Cold Foam Matcha: Hikari ceremon…
A little BTS from our shoot with @themarias ✨ Yes, this was filmed in the backyard of our Williamsburg café. The Coquito Matcha is only on …
Hey Tribeca, we’ve missed you. When we first opened on Canal Street, it was such a joy to serve this neighborhood. Closing left me with the…

Tomorrow, we open the doors to Matchaful Park Ave South. To celebrate, we’re introducing something made just for this café. Meet the Park …
New soft serve flavor drop: Vanilla Houjicha 🍦 Made with single-origin vanilla bean from Madagascar and the roasted richness of houjicha, …
We’ve reimagined a classic cold foam with our Madagascar vanilla bean directly from a family farm in Madagascar, and it makes all the differ…

Meet our new Hokkaido Pumpkin Cold Foam, created for the season. We can’t wait for you to try it — available at all cafés starting today.
Meet the MatChai Latte — your new fall favorite. Crafted with our Hikari Ceremonial Matcha, fresh ginger, cinnamon, cardamom, Madagascar va…
We teamed up with our friends at @montysnyc to bring you something special: a nourishing carrot cake crowned with their dreamy, probiotic-ri…
Spring’s here, and so are they. Meet the Miso Peanut Butter Cold Foam and the Sparkling Rhubarb Lemonade — a silky latte topped with housema…
No two matcha powders are the same. One difference comes down to something most people have never heard of: the cultivar. We’re breaking dow…
It’s going to be Summer Forever (or at least a little longer 😉) Thanks to all of YOU who’ve been sipping, sharing, and loving this collab…
We’ve spent months collaborating with @_hellohomebody on this new ceramic matcha set, and we’re so excited to finally share it with you. Han…
Have you tried our newest creation yet? Our Chocolate Mousse features a silky, rich cacao base layered over a bright Oishii Nikko berry jam …
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