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*Giveaway now closed! Thank you to everyone who entered and congratulations to our winner @kandy_garibay07* ✨Giveaway time ✨To celebrate the…

Giveaway time!✨ It’s Menopause Awareness Month, so we’ve joined up with our friends at @dreem_distillery to bring you the Ultimate Menopause…

What a day 💜 To celebrate the launch of our new Ageless Leg Perfecting Serum, we teamed up with the incredible @midlifemovers for a morning…

Say hello to our limited-edition PRAI x @tabithawebbuk collaboration, created for @marksandspencer 💜 We’ve teamed up with @tabithawebbuk t…

This is your sign to wear the shorts! 💜 Listening to these wonderful @midlifemovers talk about feeling more confident in their shorts has b…

Ever wondered what a day in the life of a PRAI Neck-Xpert looks like? ✨ We spent the day with @fiona.fox57 featuring a nourishing breakfast,…

Your legs deserve peptides too ✨ Our NEW Ageless Leg Perfecting Serum is skincare for your legs, powered by ingredients we love on our face.…

*Giveaway now closed!* Giveaway time!💜To celebrate our collaboration with the incredible @tabithawebbuk we are giving away a package of go…

Over 1,000 women can’t be wrong! From smoothing crepey skin to helping restore confidence from chin to chest, our Ageless Throat & Decolleta…

Not quite ready to say goodbye to summer? Neither are we! Take note from our Commercial Director Katy, and keep your summer essential in rot…

We asked British fashion designer and author @tabithawebbuk to share her style tips for our community. Her number one rule? Confidence is ev…

What. A. Month💜July, you’ve been a good one. From celebrating confidence with our incredible @midlifemovers (and proving that legs are for …

The scarf you’ll wear on repeat this summer 💜 Whether you tie it to your favourite handbag, wear it as a chic neck scarf, style it as a hea…

Come behind-the-scenes with us from our latest shoot ☀️We spent the day capturing our NEW sell-out Ageless Leg Perfecting Serum (and a few o…

The PRAI Bank Holiday Sale is officially here ✨ Enjoy 25% off everything all weekend long! From award-winning icons to the skincare staples …

That’s better! A little lineup of icons 💜 If you could magically make one PRAI product appear… which would you choose?

Still feeling the heat in this muggy weather? Here’s one of the team’s favourite hacks… Pop your Ageless Throat & Decolletage Hydrogel Mask …

PRAI has been in your @bootsuk baskets for TEN years and we couldn’t be more grateful. We’re celebrating a whole neckade of PRAI at Boots… T…

Is the sun peeking through where you are? Sleeveless season is coming so we’re putting the spotlight on the body confidence hero our communi…

The products our community keeps coming back for... The skincare staples that become part of your daily routine. If you’ve been meaning to …

When should you start using a Neck Cream? As early as you can! These days, we are always staring down at our phones, so signs of tech neck …

Have you ever noticed that the skin on your legs isn’t quite the same as it used to be? As we age, our skin naturally produces less collagen…

Our Ageless Leg Perfecting Serum was designed to make legs look smoother, and more radiant. But, here’s a little team secret... We don’t jus…

Let’s repair your post-summer skin! Katy shared three of her go-to PRAI products for drenching her skin with moisture so she glows all autum…