50K Follower Giveaway 📣 Five years ago, Firefly existed only as an idea. Since then, we’ve gone from dozens of prototypes to production, …
What’s it like when a Firefly lands on your doorstep? Check out this quick unboxing + first setup. Just a few turns and you’re good to go. …
Can you guess the wind speed? The 2026 Firefly just landed, and we put it straight to the test. What’s new: ✔️ Increased wind resistance …
Overkill for lunch? We disagree. 120 sq ft of 360° shade on demand. Lunch has options. *Inventory update: Black and Sand are currently so…
Turns out a lot goes into 120 sq ft of shade. Precision aluminum fabrication, premium textile production, and one hell of a team behind ev…
A sunny afternoon on the Washington coast just hits different. #pnw #evergreen #costalliving #staylonger #humbrafirefly
Why work in the sun when you’ve got 15ft of cantilever shade on demand. Shoutout to @barney_auto_detail @barney_kicks562 for letting us tag…
The pavement in this cul-de-sac just got a little cooler. The 2026 Firefly has officially landed. All colors are now back in stock and shi…
Old steel. New shade. We often showcase Firefly on newer builds, but the reality is simple: if you’ve got a 2” hitch receiver, you’ve got 1…
Six months on-site with @dirtgearco will put any piece of equipment to the test. These guys don’t quit, and neither do we. Best part? That’s…
Morning drift down river, followed by cold beers under a Firefly. We like this #montana We’re stoked to announce our new color ‘Smoke’ is …
Above the noise with no cell reception? Count us in. When you need to escape the city, higher ground has its perks. *Inventory Update: Few…
Fast forward —> Five years ago, we planted ourselves in this same spot in Death Valley with the original HUMBRA canopy. A lot has changed s…
Can you spot it? Same FIREFLY, new hardware. We teamed up with the fine folks at @modl.outdoors and @seasucker to push the Firefly even fur…
📣@humbrausa will be at @overlandexpo SoCal this weekend showcasing the new and improved 2026 Firefly. Over the past six months, we’ve push…
One take, no edits, no mic. Here’s a quick look at how the Firefly integrates with a full size SUV, straight from the ground floor of our ne…
Blink and you might miss it. While you’re tying your boots, Firefly’s already standing. 120 sq ft of rotatable coverage- ready when you are.…
Boss said bring some shade. We brought the whole meeting room. 120 sq ft of rotating cover, deployed in 2 minutes. *2026 Firefly availab…
It may be January, but it’s always summer vibes under a Firefly 😎☀️
Does this scene look familiar? Turns out this game of softball was also a game of last man standing 💨🏆 #desertdays #beatthewind #staycoo…
Some say Teslas don’t belong in the dirt, but we beg to differ. Camp Mode and a fire under the Firefly make it pretty comfortable out here �…
No tie-downs, no straps, just a single pin and free flowing. Check out how the Firefly performs in 20-30mph winds on the doorstep of the P…
Behind the scenes: our new @humbrausa website is launching next month. Whether you’ve just joined us or have been here from the start, we’re…
Happy 4th of July everyone, and happy 250th America 🇺🇸💥 #america250
See full brand analytics
Sign up for free to see all social channels, engagement metrics, growth history, and score breakdown.