HUMBRA

50K Follower Giveaway 📣 Five years ago, Firefly existed only as an idea. Since then, we’ve gone from dozens of prototypes to production, …

What’s it like when a Firefly lands on your doorstep? Check out this quick unboxing + first setup. Just a few turns and you’re good to go. …

Overkill for lunch? We disagree. 120 sq ft of 360° shade on demand. Lunch has options. *Inventory update: Black and Sand are currently so…

Can you guess the wind speed? The 2026 Firefly just landed, and we put it straight to the test. What’s new: ✔️ Increased wind resistance …

Turns out a lot goes into 120 sq ft of shade. Precision aluminum fabrication, premium textile production, and one hell of a team behind ev…

A sunny afternoon on the Washington coast just hits different. #pnw #evergreen #costalliving #staylonger #humbrafirefly

Above the noise with no cell reception? Count us in. When you need to escape the city, higher ground has its perks. *Inventory Update: Few…

First day of fall. Could’ve fooled us. From the trail to the river, on <> off your vehicle. You decide. Currently sold out. Reserve your F…

SOLD OUT. RESERVE YOUR FIREFLY NOW. 📣 Five years in, and this has officially been our strongest season yet. Demand for the Firefly exceed…

Why work in the sun when you’ve got 15ft of cantilever shade on demand. Shoutout to @barney_auto_detail @barney_kicks562 for letting us tag…

The pavement in this cul-de-sac just got a little cooler. The 2026 Firefly has officially landed. All colors are now back in stock and shi…

Old steel. New shade. We often showcase Firefly on newer builds, but the reality is simple: if you’ve got a 2” hitch receiver, you’ve got 1…

Six months on-site with @dirtgearco will put any piece of equipment to the test. These guys don’t quit, and neither do we. Best part? That’s…

Morning drift down river, followed by cold beers under a Firefly. We like this #montana We’re stoked to announce our new color ‘Smoke’ is …

Fast forward —> Five years ago, we planted ourselves in this same spot in Death Valley with the original HUMBRA canopy. A lot has changed s…

Can you spot it? Same FIREFLY, new hardware. We teamed up with the fine folks at @modl.outdoors and @seasucker to push the Firefly even fur…

HUMBRA’s first-ever Firefly giveaway has officially come to a close… and the winner is… 🏆 Thank you to everyone who entered and for all t…

📣@humbrausa will be at @overlandexpo SoCal this weekend showcasing the new and improved 2026 Firefly. Over the past six months, we’ve push…

One take, no edits, no mic. Here’s a quick look at how the Firefly integrates with a full size SUV, straight from the ground floor of our ne…

Boss said bring some shade. We brought the whole meeting room. 120 sq ft of rotating cover, deployed in 2 minutes. *2026 Firefly availab…

It may be January, but it’s always summer vibes under a Firefly 😎☀️

Does this scene look familiar? Turns out this game of softball was also a game of last man standing 💨🏆 #desertdays #beatthewind #staycoo…

Some say Teslas don’t belong in the dirt, but we beg to differ. Camp Mode and a fire under the Firefly make it pretty comfortable out here �…

No tie-downs, no straps, just a single pin and free flowing. Check out how the Firefly performs in 20-30mph winds on the doorstep of the P…