Mature Beauty

Introducing Mature Beauty’s Steel Gray. Not every day calls for black. Sometimes a softer touch is exactly what your eyes need. Our Steel G…

The eyeliner pencils Marlena keeps reaching for 🖤 After she has spent 18 years formulating in the cosmetics industry, She doesn’t say “best…

Brown is the New Black! Not Too Dark. Not Too Light. Dark Brown is just right. Dark Brown is the deepest brown in the collection. It creat…

@AmeliasBeautyChat this made me so happy, you have no idea. Anytime I hear someone share their experience with the @MatureBeautyInc⁩ Eyeline…

Here’s a closer look at every shade in the Mature Beauty Eyeliner Collection so you can see the true color, finish, and richness before you …

Meet Mature Beauty’s Black Liner... a staple in any makeup kit! The soft kajal formula will glide on with little effort and can create a be…

If you’re in Australia... WATCH THIS You asked, we listened... Mature Beauty is now shipping to Australia! #maturebeauty #australia #inte…

Introducing The Neutral Necessities Collection by Mature Beauty. Three shades. Endless ways to define mature eyes. Including Black, Dark Br…

Behind The Scenes with Mature Beauty. To the incredible women who helped bring the very first Mature Beauty campaign to life... thank you.…

We have an ANNOUNCEMENT! Did you know that Mature Beauty is now available for purchase in New Zealand? Shop here: https://www.maturebeaut…

Meet the Sunkissed Eyes Collection ☀️🤎 Champagne Bronze is a neutral-toned champagne with light-reflecting particles that catch the light …

The only eyeliners you need! Five essential flattering shades: - Black - Dark Brown - Chocolate Brown - Champagne Bronze - Steel Gray Design…

This is Champagne Bronze. A neutral champagne bronze with a soft, luminous shimmer that brings light to the eyes. Balanced between warm and …

Here’s Sarah! An absolute inspiration and one of the incredible women who helped bring the Mature Beauty campaign to life. She’s a mother, g…

Behind the scenes with Audrey! This inspirational woman has a long history with @glamgirlgabi and we feel so lucky that she was willing to b…

Have you met Dark Brown? The deepest brown in the Mature Beauty Eyeliner Collection, offering rich definition with a softer effect than blac…

We don’t really know what we’re doing… but we’re trying our best over here 😂❤️ And honestly, maybe that’s kind of the point. Beauty was n…

Meet Karine, one of the incredible women who helped bring the Mature Beauty campaign to life. We are all about celebrating real women, rea…

Created By A Makeup Artist Who Gets It. After working on thousands of faces, Gabi saw the same problem over and over again. Women over 40 de…

Our Champagne Bronze shade is a luminous, neutral champagne that shifts with the light. On some it can pull gold and on others it can lean o…

Our collection is growing. ✨ Join our mailing list to be the first to know about new product launches, exclusive updates and special announc…

New Bundle! The Soft Definition Duo The Soft Definition Duo features two sophisticated shades: Dark Brown and Steel Gray. This pairing enha…

Our Champagne Bronze shade is a luminous, neutral champagne that shifts with the light. On some it can pull gold and on others it can lean o…

Thank you for being a part of our amazing community! We started Mature Beauty because so many women told us that they felt overlooked by th…