Finally sharing about The Frequency of Fabrics — something so many of you have asked about! There’s a lot of half-truths out there on this t…
Thank you all SO MUCH for your support this week. When you shop with us you support so much more than our brand. You support American regene…
The latest iteration of the Lightweight Crewneck is almost here! What do you guys think? What should we name this color? It’s not quite po…
Unintentionally matching… all the time. We love a monochrome fit. 🤍 John in The Original Tee, Kelly in the Muscle Tank.
When first ideating this business, we hadn’t considered all of the facets of creating a truly sustainable garment. When it got down to dyei…
Styling the Henley (and the Chore Coat) with @juan_alexander 🪵 Worn with: @imogeneandwillie - trousers + socks @whitesboots - boots @thesa…
Sharing a bit more about plant dyes vs. GOTS-Certified dyes (which are often still synthetic.) As you know, we are committed to plant dyes…
FRENCH BLUE IS HERE | Preorder is now open 💙
For the ladies AND the fellas. The Crop drops next Tuesday. 🤌🏼
Updates from John including something exciting next week!!
A little snippet about the many reasons we choose to use plant dyes. 🌱 Plant dyes, also sometimes called botanical dyes or natural dyes, …
Who knew sewing thread would be such a hot topic? We went about 10,000 extra miles with this brand by making our own sewing thread, simply …
THANK YOU, TIMES TEN 🤍 We’re closing in on 10K followers, and to celebrate, we’re giving away 10 COED tees to 10 of you!! AND, another 10…
2026 Update from Us 🙏🏼
Did you know our cotton is Pima?
All of our plant dyes require extra care… but anything dyed with Indigo has to be processed one-by-one. We’re so excited to drop our first…
Tomorrow is our 1 year anniversary. 🥹 We’re celebrating this milestone with a ONE DAY SALE, starting tonight at midnight. Building a fash…
We’ve been almost completely sold out of our Original Tee’s in all colorways for quite some time now. That’s changing real soon! Throwbac…
Which color should we choose for the next iteration of the Lightweight Crew?
It’s our one year anniversary! And the truth is, we wouldn’t be here if it weren’t for y’all. We have no words to express our gratitude t…
7 months in and we’re just getting started! 🙌🏼 Thanks to y’all for being on this journey with us. The path we’re taking is not the easy o…
It’s National Farmers Market Week and as self-proclaimed farmers market enthusiasts, we couldn’t pass this one by! Farmers are important to…
The Henley in Walnut Brown is almost here!! Keep an eye out later next week. 🤎
She’s back, baby. The garment with the longest waitlist is here. After months of sold out sizes, The Lightweight Crew in NATURAL is restoc…
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