
@drshievag shares why we need to talk more openly about pregnancy loss 🤍 1 in 4 known pregnancies ends in pregnancy loss. That makes it mo…

Is this normal? Why didn’t anyone tell me? Am I the only one? Sometimes the most reassuring thing another woman can say is: “that happened …

Postpartum bras, underwear, and essentials designed by Lactation Experts 🤍

Yes, that was actually breast milk dripping from my armpits while I worked out. Did you know this could happen? Breast tissue doesn’t alway…

The postpartum theme song: ice, running water, and someone requesting your services. On repeat. 🧊 That “I need water RIGHT NOW” feeling wh…

and let’s be honest this is the mild version— the truly unhinged breastfeeding tactics require two hands, zero dignity, and absolutely canno…

“I haven’t done anything, just fed the baby.” But “just feeding the baby” could mean up to 84 feeds (especially in the newborn phase) and a…

Telling someone you’re pregnant and announcing your pregnancy are not always the same thing. Telling someone might mean choosing one truste…

One flexible size fits 9 traditional bra sizes. And YES it’s still supportive. The Everything Bra really is that girl 👏

Did you even know this was an option? Not dealing with those bulky clip down layers is a game changer for pumping! #pumping

Team wall pump or team wearables? Pumping moms: what’s your secret? The setup, snack, product, routine, or tiny hack you swear by—drop it …

No stuff, bulky layers. Flange goes right in the front 🤍 The Do Anything Bra

The Lactation Latte 🤍 Made with an IBCLC.

*We used AI to create a playful take on an internet trend. It was meant to be a lighthearted, but we understand that the first image didn’t …

Sometimes the hardest part of the night starts before the night does. The sun begins to go down. Your baby wants to feed again. And your mi…

The only bras designed by an IBCLC for the Stages of Breastfeeding 🤍

A lot of older breastfeeding advice essentially told mothers to do three things: control it more, measure it more, endure more. Feed on a s…

It’s hard to give yourself time when so much of the conversation around postpartum bodies is about how quickly they “bounce back.” During p…

What’s the weirdest thing your OB has ever told you was “just a pregnancy thing”? Because pregnancy has a way of creating symptoms you’d ne…

We’re often told to wait 12 weeks to share a pregnancy—just in case. But pregnancy loss isn’t made easier because fewer people knew. And an…

For Pregnancy Loss Awareness Month, we’re offering our Remembrance Bracelet as a small way to honor a loss or let someone know you’re thinki…

Did you know the one about your bones? A missing period. Vaginal dryness. Sudden thirst when your baby latches. A brief wave of dread befo…

Your hormones don’t gently return to normal after birth. They crash—and then your body gets to work repairing tissue, regulating fluid and a…

Postpartum can make you feel unlike yourself in so many ways. But it also introduces you to a version of yourself you didn’t know existed. …
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