Submarine
The weekly briefing on emerging brands.
Explore 386 brands across Instagram, TikTok and YouTube — ranked by growth, filtered by category, window and follower size, all in one place.
Browse by category
Scentbird
fragrance
Followers
1M
Growth
+11%
KP
KENZO Parfums
fragrancebeauty
Followers
222K
Growth
+11%
LE
L'Occitane en Provence
beautyfragrance
Followers
4M
Growth
+5%
GU
Guerlain
beautyfragrance
Followers
2M
Growth
+4%
P&
Pete & Pedro
beautyfragrance
Followers
44K
Growth
+3%
drift
fragrancehome
Followers
442K
Growth
+2%
Ellis Brooklyn
fragrance
Followers
208K
Growth
+1%
CC
CLIVE CHRISTIAN PERFUME
fragrance
Followers
192K
Growth
+0%
LM
Laura Mercier
beautyfragrance
Followers
4M
Growth
−0%
BS
Boy Smells
fragrance
Followers
219K
Growth
−1%
MB
MARC-ANTOINE BARROIS
fragrancebeauty
Followers
67K
Growth
−1%
MP
Midnight Paloma
beautyfragrance
Followers
26K
Growth
−2%
Aroma360
fragrancehome
Followers
719K
Growth
−2%
LP
L’Epoque Parfums
fragrance
Followers
7K
Growth
−2%
BE
BeautyLIV
fragrancebeauty
Followers
6K
Growth
−2%
LO
LOEWE
fashionfragrance
Followers
7M
Growth
−3%
CP
Carita Paris
beautyfragrance
Followers
47K
Growth
−4%
BR
Brunel
beautyfragrance
Followers
32K
Growth
−4%
AI
AirScent
fragrancehome
Followers
20K
Growth
−5%
LP
LOEWE Perfumes
fragrancebeauty
Followers
278K
Growth
−6%
DB
DAISE Beauty
beautyfragrance
Followers
124K
Growth
−7%
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